Gen Z “Yellowpapers”

Design | Layout | Data Visualization

Through pioneering research with The Receipt, JUV Consulting has solidated findings with both qualitative and quantitative insights powered by young people. As a play on the “whitepapers” published in traditional business and research, we present to you the first-ever Gen Z Yellowpapers. (You may have heard of Millennial Pink, but now it’s time for Gen Z Yellow!) Our behavioral and trend forecasting based on these findings will propel insights that cater directly to Gen Z’s fundamental needs and truths.

A look at the trends and behaviors of Gen Z in 2021 and what to expect in 2022

Looking Back & Moving Forward

Gen Z in the Workplace

Embracing passion among Gen Z talent and analyzing the changing workforce of young, highly engaged employees

WEBZ: A Decentralized Generation Z Divests

Evaluating young consumers’ relationship with Web3. From blockchains, to crypto, to NFTs, and more.

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Lionsgate

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University of Toronto